Innovation Lab
Where Purpose Meets Emerging Technology
Experimenting with AI, AR, and emerging tech so purpose-fueled organizations building bold brands can adopt thoughtfully, not reactively.
The tech world moves fast. Too fast for most to keep up with responsibly.
By the time you've figured out whether something is worth adopting, three new things have already launched.
We're in the lab testing, building, and figuring out what actually matters—so when you're ready to adopt new technology, you can do it strategically instead of desperately.
This isn't about chasing trends. It's about finding the tools that actually amplify your mission without compromising your values.
In the Lab
Real projects, real learning, real results. The cutting-edge work is happening right now, our active projects are exploring what's possible.
Responsible AI Integration
AI that handles administrative hell so your humans can focus on human work. Strategy-first, ethics-always approach for organizations rightfully skeptical of AI hype.
What we help with:
- AI strategy and ethical assessment
- Custom AI tool development for operational efficiency
- Integration with existing systems
- Training and responsible use policies
Who it's for: Organizations drowning in busywork, data-rich but insight-poor, or watching peers adopt AI and wondering if there's a responsible path forward.
More DetailsAR & Spatial Computing
Making missions tangible through augmented reality. Visualization tools, impact storytelling, and Snapchat Spectacles development that helps people see your work instead of just reading about it.
What we build:
- AR visualization and planning tools
- Impact storytelling in spatial context
- Interactive educational experiences
- Spectacles lens development
Who it's for: Organizations solving visual/spatial problems (environmental work, urban planning, education) or needing to make abstract impact concrete.
More DetailsEmerging Tech Consulting
Cutting through hype to help you understand what's actually worth paying attention to. Strategic guidance on when to adopt, when to wait, and when to ignore entirely.
What we help with:
- Technology landscape assessment
- Strategic adoption planning
- Pilot program design and evaluation
- Organizational readiness assessment
Who it's for: Leadership teams trying to make smart decisions about new technology without getting overwhelmed or left behind.
More DetailsHow the Innovation Lab is Different
We're Building, Not Just Advising
We're not consultants who read TechCrunch and regurgitate trends. We're actively developing on Snapchat Spectacles, building AI tools, testing emerging platforms. We know what works because we're in the trenches building it.
Lead With Ethics
Every innovation project starts with ethical assessment. Who could this harm? What are unintended consequences? Does this align with your values? Sometimes the best advice is "don't build this."
Purpose-Fueled
We only work with brands and organizations making the world better. We understand your constraints, your values, and your unique challenges. We're not trying to sell you enterprise solutions designed for Fortune 500 companies.
Embrace Uncertainty
This is a lab, not a factory. Some things will work perfectly. Some we'll need to iterate. Some will fail and we'll learn from it. If you need battle-tested solutions with zero risk, stick with our Web Studio. If you want to be on the leading edge, welcome to the lab.
Ready to Take a Bold Stance?
Tell us about your project. We'll respond within 2-3 business days and let you know if we're the right fit.
5 Steps to Bold Out Your Brand
Take a stand, turns heads, opens doors, and make a bigger impact. Find out how.